Payment Links: The Fastest Way to Increase Sales

Key Advantages of Payment Links

1. Eliminate Transaction Errors

When you share your mobile money number manually, errors are common:

• Customer types 677 instead of 670
• Amount is entered incorrectly (14,000 instead of 15,000)
• Payment goes to personal account instead of business account

Payment links eliminate these errors entirely. The amount is pre-filled, and the destination is always correct. The customer simply confirms.

2. Accept Multiple Payment Methods

With traditional mobile money, you have to decide: MTN or Orange? This immediately excludes customers who only use the other provider.

Payment links support:

• MTN Mobile Money
• Orange Money
• International card payments (Visa, Mastercard)

The customer chooses their preferred method. You receive all payments in one unified dashboard.

3. Instant Verification

Manual mobile money transfers require you to:

• Check your app for new transactions
• Match the amount to the customer’s order
• Confirm receipt with the customer

With payment links, you receive an instant notification the moment payment is confirmed, including:

• Amount paid
• Customer identifier
• Transaction reference
• Timestamp

4. Professional Customer Experience

When a customer clicks a payment link and sees a proper checkout page with your business name, the transaction amount, and clear payment options, it signals legitimacy and professionalism.

This builds trust, especially for first-time customers who may be hesitant about online transactions.

Common Misconceptions

“I need a website to use payment links”

No. Payment links work independently of websites. Create a link, share it anywhere—WhatsApp, Instagram, email, SMS. The customer clicks and pays. No website required.

“My customers prefer traditional mobile money”

Payment links ARE mobile money. Customers still pay with MTN MoMo or Orange Money—they just do it through a simpler, one-click process instead of manual entry.

“This is too technical for my business”

Creating a payment link takes about 2 minutes and requires no technical knowledge. If you can send a WhatsApp message, you can use payment links.

“The fees will eat into my profits”

CamPay charges 2% on incoming payments and 1% on withdrawals. On a 20,000 FCFA sale, that’s approximately 600 FCFA in total fees. Compare this to losing 30-40% of sales to payment friction with manual methods.

Implementation: Getting Started

Setting up payment links with CamPay is straightforward:

Initial Setup (10 minutes):

1. Visit campay.net
2. Register with your business email and phone number
3. Complete verification (ANTIC certified, ART regulated)

Creating Your First Link (2 minutes):

1. Click “Create Payment Link”
2. Enter the amount (e.g., 15,000 FCFA)
3. Add a description (e.g., “Blue Dress – Size M”)
4. Generate link

Using the Link:

• Copy and share via any messaging platform
• Reuse the same link for identical products/amounts
• Create new links for different items or custom amounts
• Track all transactions in your dashboard

Testing: Before sharing with customers, test your link by making a small payment (100 FCFA) to yourself. This confirms everything works and familiarizes you with the customer experience.